5 best Google analytics alternatives to consider for enterprises

In this article, we will know about google analytics, how to set up and other alternatives to google analytics for small and large scale industries.
What is google analyticsGoogle anlytics is a free website monitoring service which collects data
regarding website’s Audience, Behavior, Conversions, Acquisition and Real time visitors. It is one of the best free analytics service if you own a website. You can check which posts on your website are driving maximum traffic, from which region, browser, age range you are getting your maximum traffic, From where your site’s major traffic is coming (referrals, search engines) and accordingly you can tweak your site to gain maximum benefits.


Features of Google Analytics

1. Install few lines of Javascript code and start getting website traffic details in couple of minutes
2. Get No. Of session, users, page views on hourly, daily, weekly, monthly basis
3. Get no. of Websites users based on,
4. Age, gender, language, location
5. Browser, OS, Devices used
6. Get real time visitors count, content they are browsing, Traffic souces and locations of users
7. You can track your pay per click campaigns like Adsense etc. to maximize revenue
8. Know Which search queries are landing you traffic

All and all, it is perfect tool to effectively monitor statistics and other details of the website. You can login or sign in with your google account and it is free to use. If you need some more features, you can opt for premium version too.

Google analytics code and how to use google analytics

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'Your_Tracking_Id', 'auto');
ga('send', 'pageview');
</script>


Replace “Your_Tracking_Id” with your tracking id and paste this code before

tag of website. Make sure each and every webpage of your site contains this code to track entire website. Once you see “Receiving Data” by clicking on Analytics Dashboard ? Tracking info ? Tracking code, that means google analytics code is setup and your account is receiving data from your website.
Google analytics alternatives

(1) Piwik
It is free, open source and self-hosted analytics platform to monitor your website’s traffic and visitors. It has great community support to get your queries resolved in quick time. Also better android and iOS app makes it much better analytics service to use before other google analytics alternatives.

You can use piwik as web analytics to track visitors, e-commerce analytics to analyse revenues, conversions, orders, web server’s log details like IP address, Url, search keywords etc. and for intranet analytics to track the websites in your intranet network. Piwik can also be integrated very well with joomla, wordpress, drupal, moodle etc.

Piwik

(2) FoxMetrics
It is centered on people and their actions and not only pageviews. Along with it, you can track real time visitors using smartphones, tablets and PCs, unique visits, visitors, files, bounce rates, exit rates etc. You can also track customer’s entire life cycle on your website starting from email and sign up to campaigns. It is premium tool for enterprises.

Customer cyle

(3) Woopra
Woopra is a great analytics tool for small and bigger enterprises. For 30 days, it is free to use and later it charges on monthly and yearly basis.
Various easy to integrate javascript, android, php, node, java, j2ee, python sdks are available to get started tracking with woopra. Using this you can get funnel reports (Customers drop off on the path of conversions), retention reports, real time tracking, customer profiles visiting your site. Also you can sync woopra with dozens of other tools lie box, Customer.io, Desk, Mysql, SendGrid, Slack, Stripe to receive data in a single place. It is Cool alternative to google analytics with many unique features.

Woopra

(4) Clicky
It provides certain unique features like uptime monitoring from 5 geographical locations, tracks every user, its user action and past history performed by user on your website. Also you will get all your data in real time and having last minute details too. You can set certain alters to get notified of conversions or campaign visitors.

Clicky

(5) Kissmetrics
Similar like woopra, it is again a premium tool for analytics. It’s main goal is to track people on what they are doing on your website, how to drive that people to increase conversions on your website. It tracks how many people are signing up but later not doing any activities, also the revenues deducting the refunds from your account. You can also find out willing customers by analyzing data like average revenue per user, their lifetime sales and all. It is a good google analytics alternative you can use for your business.

Kissmetrics


Tags
what is google analytics